Guides
Outbound guides
Practical playbooks from the team that runs outbound for a living. Honest costs, real limits, no gate.
Practical, honest playbooks for founders and revenue teams running outbound in 2026. No gate, no email wall. New guides ship weekly.
The cold email deliverability checklist
10 checks before any campaign sends: authentication, warmup, verification, pacing, recovery.
Build your ICP from your pitch deck
Five steps to extract firmographics, personas, signals, and an anti-ICP from the deck you already have.
Why autonomous AI SDRs failed
The three failure modes that ended the fully-autonomous experiment, and what replaced it.
Outbound without SDRs
The founder's playbook: honest costs of every path and the weekly rhythm that books meetings.
Coming next
- GTM engineering vs RevOps: who owns pipeline
- Anonymised deck teardowns: what real pitch decks reveal about ICP
- Cousin domains: how to structure sending infrastructure