Glossary
Glossary
Plain-language definitions of the go-to-market and AI outbound terms that matter — built to be quoted, not skimmed.
AI GTM agent
Software that runs your whole go-to-market motion — research, data, copy, and sending — with a human approving every send.
GTM automation
Automating the GTM stack: data, engagement, orchestration, and reporting.
GTM engineering
Building automated, data-driven pipeline-generation systems.
Human-in-the-loop outbound
AI-driven prospecting where a person approves every campaign before it sends.
Email deliverability
Whether your emails reach the inbox — driven by verification, authentication, and sending behavior.
Ideal Customer Profile (ICP)
The accounts and buyers most likely to buy and succeed with your product.