Glossary
Glossary
Plain-language definitions of the go-to-market and AI outbound terms that matter, built to be quoted, not skimmed.
AI GTM agent
Software that runs your whole go-to-market motion, research, data, copy, and sending, with a human approving every send.
GTM automation
Automating the GTM stack: data, engagement, orchestration, and reporting.
GTM engineering
Building automated, data-driven pipeline-generation systems.
Human-in-the-loop outbound
AI-driven prospecting where a person approves every campaign before it sends.
Email deliverability
Whether your emails reach the inbox, driven by verification, authentication, and sending behavior.
Ideal Customer Profile (ICP)
The accounts and buyers most likely to buy and succeed with your product.